Featured in Wellness Magazine
Herschel shared his story and his coaching in "The Fitness Habit That Changes More Than Your Body" (Wellness Magazine, July 2026).
Training · Nutrition · Habits
from 7 Google reviews
Custom training and nutrition coaching for adults over 30, all in one app.
What we do, and how we work
Meet your coach · Farmington, NM
I'm Herschel Curley, founder of HC Training in Farmington, NM. I help men and women over 30 get stronger, lose fat and feel better.
With 15+ years of coaching, I build your workouts, meal plans and daily habits. You follow them in the HC Training app, at home or in the gym.
Plans written for you and adjusted as you progress.
Workouts, meals, habits and progress in one place.
ACSM, NASM, ISSA and Precision Nutrition certified.
Presentations and trainings for local teams.
HC Training in the press and out in the Farmington community.
HC Training in the press and out in the Farmington community.
Herschel shared his story and his coaching in "The Fitness Habit That Changes More Than Your Body" (Wellness Magazine, July 2026).
HC Training joined Wellness Social Club, the community wellness events in Farmington, NM.
At community events Herschel offers free fitness assessments, so people can see where they are starting from.
Herschel at the top of Cinnamon Pass, 12,640 feet up.
Real HC Training clients. The dates are on each photo.






Elite coaching, online training, meal plans, workout plans and corporate wellness. Open any service for how it runs and who it suits.
Daily custom workouts, weekly coaching calls, custom meal plans and daily habits, with Herschel guiding you every step of the way.
Custom workouts built around your goals, level and schedule, with nutrition or habit coaching, all inside the HC Training app.
7-day meal plans set to your calories, macros and food preferences, with a weekly shopping list and support by text.
Strength, cardio, flexibility and recovery workouts written for you, tracked in the app and adjusted as you progress.
Wellness presentations and trainings for workplaces in Farmington and beyond that want healthier, more energized teams.
Four things you can count on from day one.
Four things you can count on from day one.
Your goals, routine and any injuries come first.
Workouts and meal plans built around you, not copied.
Workouts, personal bests and habits tracked in the app.
No long contracts. Cancel anytime.
Tonya D.
Sincerely Felicity
Harrison P.
Chelle M.
David C.
Isabelle M.
Sharyn W.
It is free, and no training happens in it. Your goals, routine and any injuries come first, so you know where to start before you commit.
No, and the belief that you do is the single thing that stops most people. Personal training is for every level including people who have never exercised, and sessions are built from wherever you actually are. If anything, a complete beginner gets more from coaching than anyone, because the basics get learned properly the first time rather than unlearned later. Tell the coach what you are worried about at the consultation and expect it to be taken seriously.
For most people starting out, a coached session each week or a little more, plus some walking and some training on their own, is a load that survives a busy month. Training more often suits people who already enjoy it and recover well. The honest answer depends on your goal, your recovery, your budget and how much you will do unsupervised, and a good coach will recommend fewer sessions when fewer is right.
It can help, though most of the work happens outside the session. Strength training helps the body keep muscle while it loses fat, and daily movement and food habits do most of the rest. A trainer can coach habits, portions and consistency, but a trainer is not a dietitian and should not prescribe a diet. Anyone with a medical condition affecting weight should check with their doctor first.
See all FAQs · Something else on your mind? Ask us directly
Start with a conversation
Tell us your goal and where you are starting from. A consultation comes first, so you have met the coach and been through your history before anything is booked.