Herschel Curley of HC Training with his group fitness class at San Juan College in Farmington, NM
Online coaching · Farmington, NM

HC Training Fitness & Health.
Personal training in Farmington, built around your goals.

Free consultation
5.0

from 7 Google reviews

Custom training and nutrition coaching for adults over 30, all in one app.

What we do, and how we work

Meet your coach · Farmington, NM

Hi, I'm Herschel.
Fitness after 30, made simple.

Herschel Curley, certified personal trainer and nutrition coach at HC Training, Farmington NM

I'm Herschel Curley, founder of HC Training in Farmington, NM. I help men and women over 30 get stronger, lose fat and feel better.

With 15+ years of coaching, I build your workouts, meal plans and daily habits. You follow them in the HC Training app, at home or in the gym.

Custom training and nutrition

Plans written for you and adjusted as you progress.

The HC Training app

Workouts, meals, habits and progress in one place.

Certified coach

ACSM, NASM, ISSA and Precision Nutrition certified.

Corporate wellness

Presentations and trainings for local teams.

More about what we do

As seen

A closer look at the work.

HC Training in the press and out in the Farmington community.

Herschel Curley on a Featured on Wellness Magazine graphic

Press

Featured in Wellness Magazine

Herschel shared his story and his coaching in "The Fitness Habit That Changes More Than Your Body" (Wellness Magazine, July 2026).

Wellness MagazineJuly 2026
View the full article here
Herschel Curley at the HC Training table at a Wellness Social Club event

Community

Wellness Social Club

HC Training joined Wellness Social Club, the community wellness events in Farmington, NM.

Farmington, NMCommunity events
See them on Instagram
Herschel Curley measuring a visitor at the HC Training table

Assessments

Free fitness assessments

At community events Herschel offers free fitness assessments, so people can see where they are starting from.

Body compositionGrip strength
Herschel Curley flexing beside the Cinnamon Pass elevation sign

Outdoors

Practices what he coaches

Herschel at the top of Cinnamon Pass, 12,640 feet up.

Cinnamon Pass12,640 ft

Areas

Farmington and the towns around it.

All areas

Certifications

Certified to coach you.

Personal training services

Training built around
your goals.

Elite coaching, online training, meal plans, workout plans and corporate wellness. Open any service for how it runs and who it suits.

Personal training services Service 1 of 5
Herschel Curley coaching a client through a squat

01 // Elite

Elite one-on-one coaching

  • Weekly coaching video calls
  • Custom workouts and meal plans
  • Daily habits and accountability
From $320/month Weekly coaching calls Cancel anytime
More about this service
Herschel Curley training outdoors at sunset

02 // Online

Online personal training

  • 4 to 7 custom workouts a week
  • Nutrition or habit coaching added
  • Check-ins by message and phone
From $150/month Home or gym Month to month
More about this service
Herschel Curley and a client flexing together after a session

03 // Nutrition

Custom nutrition and meal plans

  • Calories and macros set for you
  • Weekly shopping list
  • Questions answered by text
$100/month 7-day meal plans Macros set for you
More about this service
Herschel Curley curling a barbell in the gym

04 // Workouts

Custom workout plans

  • Strength, cardio and mobility
  • Exercise demo videos by Herschel
  • Personal records tracked
$110/month Demo videos included Progress tracked
More about this service
Herschel Curley with a group after a wellness training session

05 // Workplace

Corporate wellness

  • Wellness presentations
  • Group trainings for staff
  • Healthy habits that stick
For workplaces Presentations Group trainings
More about this service

How it works

Simple coaching that fits your life.

Four things you can count on from day one.

01

Start with a consultation

Your goals, routine and any injuries come first.

02

A plan written for you

Workouts and meal plans built around you, not copied.

03

Progress you can see

Workouts, personal bests and habits tracked in the app.

04

Month to month

No long contracts. Cancel anytime.

Homeowner stories

Recommended from one neighbor to the next.

Frequently asked

Straight answers.

What happens at a first consultation?

It is free, and no training happens in it. Your goals, routine and any injuries come first, so you know where to start before you commit.

Do I need to be fit before I start personal training?

No, and the belief that you do is the single thing that stops most people. Personal training is for every level including people who have never exercised, and sessions are built from wherever you actually are. If anything, a complete beginner gets more from coaching than anyone, because the basics get learned properly the first time rather than unlearned later. Tell the coach what you are worried about at the consultation and expect it to be taken seriously.

How often should I train with a personal trainer?

For most people starting out, a coached session each week or a little more, plus some walking and some training on their own, is a load that survives a busy month. Training more often suits people who already enjoy it and recover well. The honest answer depends on your goal, your recovery, your budget and how much you will do unsupervised, and a good coach will recommend fewer sessions when fewer is right.

Can personal training help with fat loss?

It can help, though most of the work happens outside the session. Strength training helps the body keep muscle while it loses fat, and daily movement and food habits do most of the rest. A trainer can coach habits, portions and consistency, but a trainer is not a dietitian and should not prescribe a diet. Anyone with a medical condition affecting weight should check with their doctor first.

See all FAQs · Something else on your mind? Ask us directly

Start with a conversation

Let us talk about your goal before anything else.

Tell us your goal and where you are starting from. A consultation comes first, so you have met the coach and been through your history before anything is booked.

Your details stay private. No marketing lists, no unwanted calls.

Text us